Sisters are Doing It for Themselves.
One of several MÄDCHEN titles to come out of Erwin C. Dietrich’s Swiss soft porn factory Elite Film throughout the ’70s (along with the likes of …DIE NACH LIEBE SCHREIEN, AM WEGE LIEGEN, SICH HOCHARBEITEN, etc.), SELF SERVICE GIRLS was a virtual prototype for the kind of cinema that would receive little respect while simultaneously packing theaters to capacity. Prior to video and DVD, skin flicks were doing major business at cinemas worldwide. As there were still many countries that would not permit public exhibition of hardcore material at the time, the market for simulated sex features was positively huge. The French and Italian purveyors thereof had a tendency to cover up their motives with mock cultural and artistic alibis. Dietrich had no such qualms admitting he was in the money-making business, simply supplying what audiences demanded : plenty of attractive unwrapped starlets in healthy humorous scenarios. Without blowing his own horn, the man also delivered some of the most lavish production values within the genre at that stage. Regular Elite contributors, brothers Peter and Walter Baumgartner were on hand for the movie’s bright and colorful camera work and amazingly eclectic soundtrack respectively.